Voice & Tone

How we speak to our users is just as important as how our products look. Our voice must be consistent, clear, and helpful.

Principles

Our voice is human, concise, and guiding. We want users to feel confident and in control when using our tools.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Voice vs. Tone

• Voice: The underlying personality of the brand. It never changes. We are professional but approachable.
• Tone: How we adapt our voice depending on the situation. For example, our tone is more serious in an error message than in a success notification.

Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Best Practices

• Use active voice whenever possible.
• Avoid jargon or overly technical terms unless writing for a technical audience.
• Keep sentences short and to the point.
• Be polite but avoid excessive use of "please" or "thank you".

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.